One century after the first boat carrying potatoes from trader and exporter Kees Meijer senior was loaded, his trading company has evolved into a modern potato breeding company. Based in Rilland, Erika den Daas has now been in charge of Meijer Potato as a director for almost three years.
The full interview with the director of Meijer Potato discusses a wide range of topics, such as:
- Meijer Potato’s new corporate vision,
- Developing new varieties in a customer-oriented way,
- Being a breeding company instead of a seed
potato trading company.
Fill in the form to read more about intriguing quotes including:
- ‘It’s becoming increasingly important
to speed up breeding and introduce
varieties to the market more quickly’, - ‘There’s friction in the price-quality
ratio of Dutch seed.’
